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Institute of Education Sciences

IES Centers
Small Business Innovation Research

Related IES SBIR Awards

2007 Fast-Track (Phase I and Phase II), $850,000

Key Information:

Address: 1981 S. Painter Lane, West Haven, UT 84401
Contact: Casey Elliot;

Project Titles:

The thereNow Classroom Observation and Performance Feedback System

SBIR Success Stories: thereNow, Inc.
Photo of a teacher woking with elementary school students with an overlay of the therenow camera system


The product facilitates teacher induction, teacher professional development, and observational research. Through a camera, audio device, and web-based software, thereNow allows observers (e.g., expert coaches, peer teachers, researchers, student-teacher advisors) to observe, collect research data, and give individualized feedback to teachers in their classrooms without visiting the classroom in person.


thereNow developed the IRIS classroom observation and feedback system through an iterative process to manufacture a series of prototype camera systems. First, the hardware development team identified the best technologies available for capturing audio and video in the classroom environment and then developed a flexible hardware platform that could be easily modified as the data from field testing warranted. After field testing various designs, a final design was selected for production. The final hardware platform uses plastic injection molded components to house the electronics and a custom aluminum frame. The software development team identified the essential features and roadmap for implementation. Initial product launches allowed the team to receive feedback from customers for improvements in usability and ideas for new features. The software development roadmap has been constantly updated to reflect these changes.


As the initial hardware and software prototypes were deployed into classrooms and in the offices of the instructional experts, thereNow conducted usability research, focus groups, and interviews with 12 teachers and 1 professional development expert to determine which aspects of the technology needed improvement. Results demonstrated that the technology successfully enabled the characteristics of effective teacher professional development. That is, the technology enabled a coaching model that allowed coaches to provide feedback to teachers that was individualized, immediate, in the context of the classroom, and ongoing. The technology was also found to support classroom observation methods for education researchers.

Path to Commercialization:

thereNow has commercialized the IRIS through direct sales in the U.S., with its distribution partner, thereNow Europe, and through resellers. Since 2005, thereNow has deployed its technology into thousands of schools across the U.S. and Europe. In 2013, 4,300 teachers, administrators, researchers, and other educators used thereNow across more than 640 locations. thereNow is also being used by researchers and partners through projects by Harvard University, The Bill and Melinda Gates Foundation, University of Michigan, Texas A&M, Westat, the Tennessee Department of Education, the Kentucky Department of Education, and Baltimore City Schools.

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