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National Center for Education Statistics

What Do Parents Look for When Choosing an Early Childhood Care Arrangement?

The short answer to this question is reliability. However, new 2019 data from the National Household Education Surveys (NHES) program indicate that parents typically consider many factors when choosing care arrangements for their young children.  

The Early Childhood Program Participation: 2019 survey found that 59 percent of children age 5 and under were in a care arrangement (including care from a relative other than a parent, care from a nonrelative, or attendance at a preschool or day care) in 2019. The parents of these children were asked how important various factors were when choosing their child’s care arrangement. The reliability of the arrangement was the factor most often rated as “very important”: 87 percent of children had parents who rated reliability as very important when choosing a care arrangement for their child (figure 1). This factor was followed by available times for care and qualifications of staff (75 and 72 percent, respectively). A majority of children’s parents also rated the following factors as very important:

  • Learning activities (68 percent)
  • Location (60 percent)
  • Time spent with other children (59 percent)
  • Cost (55 percent)

Figure 1. Among children age 5 and under who were not yet in kindergarten and were in at least one weekly care arrangement, percentage whose parents indicated that the factor was “very important” when choosing child’s care arrangement: 2019

SOURCE: Cui, J., and Natzke, L. (2020). Early Childhood Program Participation: 2019 (NCES 2020-075). U.S. Department of Education. Washington, DC: National Center for Education Statistics.


For many factors, the percentage of children whose parents rated the factor as very important when choosing a care arrangement was similar across the children’s age ranges. However, for 5 of the 11 factors, ratings varied depending on the child’s age. For example, the percentage of children whose parents rated time spent with other children as very important increased with the age of the child (figure 2). Similarly, learning activities were rated as very important more often for children ages 3–5 (74 percent) than for younger children (59 percent for children under age 1; 64 percent for children ages 1–2).


Figure 2.  Among children age 5 and under who were not yet in kindergarten and were in at least one weekly care arrangement, percentage whose parents indicated that the factor was “very important” when choosing child’s care arrangement, by age of child: 2019

SOURCE: Cui, J., and Natzke, L. (2020). Early Childhood Program Participation: 2019 (NCES 2020-075). U.S. Department of Education. Washington, DC: National Center for Education Statistics.


The opposite pattern was true for the number of children in group and website ratings. Both of these factors were rated as very important more often by parents of children under age 1 (51 and 35 percent, respectively) than by parents of children ages 3–5 (40 and 25 percent, respectively).

More detailed information about child care arrangements is available in Early Childhood Program Participation: 2019. For a look at why parents of K–12 students choose schools for their children, check out this blog post and the recent NCES release Parent and Family Involvement in Education: 2019.

 

By Lisa Hudson, NCES

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