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Title:  Presenting School Choice Information to Parents: An Evidence-Based Guide
Description: Presenting School Choice Information to Parents: An Evidence-Based Guide, from the National Center for Education Evaluation and Regional Assistance (NCEE), presents findings from an online experiment conducted with 3,500 low-income parents. Each parent viewed one of 72 different web pages displaying information about schools in a hypothetical district. They study examined how variations in the displays affected parents' understanding of the information; perceived ease of use and satisfaction; and which schools they would choose given what was shown. Findings suggest parents generally preferred looking at school information displays that had graphs as well as numbers, more rather than less data, and a list of choices ordered by each school's distance from home. But showing schools ordered by their academic performance made parents more likely to pick a higher performing school for their child.
Online Availability:
Cover Date: October 2018
Web Release: October 30, 2018
Print Release: October 30, 2018
Publication #: NCEE 20194003
General Ordering Information
Center/Program: NCEE
Authors: Steven Glazerman, Ira Nichols-Barrer, Jon Valant, and Alyson Burnett
Type of Product: Evaluation Report
Keywords:
Questions: For questions about the content of this Evaluation Report, please contact:
Meredith Bachman.