WWC review of this study

Realizing Your College Potential? Impacts of College Board's RYCP Campaign on Postsecondary Enrollment. EdWorkingPaper No. 19-40

Gurantz, Oded; Howell, Jessica; Hurwitz, Michael; Larson, Cassandra; Pender, Matea; White, Brooke (2019). Annenberg Institute for School Reform at Brown University. Retrieved from: https://eric.ed.gov/?id=ED618300

  • Randomized Controlled Trial
     examining 
    785,752
     Students
    , grades
    11-12

Reviewed: June 2021

No statistically significant positive
findings
Meets WWC standards without reservations
College Enrollment outcomes—Indeterminate effect found for the domain
Outcome
measure
Comparison Period Sample Intervention
mean
Comparison
mean
Significant? Improvement
    index
Evidence
tier

College enrollment - 4 year college

College Board's Realize Your College Potential (RYCP) Campaign vs. Business as usual

1 Year

Full sample;
785,752 students

64.50

64.50

No

--

College selectivity-Barron's top rating (1)

College Board's Realize Your College Potential (RYCP) Campaign vs. Business as usual

1 Year

Full sample;
785,752 students

4.40

4.40

No

--
Show Supplemental Findings

College enrollment - 2 year college

College Board's Realize Your College Potential (RYCP) Campaign vs. Business as usual

1 Year

Full sample;
785,752 students

11.70

11.60

No

--
College Readiness outcomes—Indeterminate effect found for the domain
Outcome
measure
Comparison Period Sample Intervention
mean
Comparison
mean
Significant? Improvement
    index
Evidence
tier

Number of SAT score sends

College Board's Realize Your College Potential (RYCP) Campaign vs. Business as usual

3 Months

Full sample;
785,752 students

3.71

3.65

No

--


Evidence Tier rating based solely on this study. This intervention may achieve a higher tier when combined with the full body of evidence.

Characteristics of study sample as reported by study author.


  • Female: 55%
    Male: 46%

  • Rural, Suburban, Urban
    • B
    • A
    • C
    • D
    • E
    • F
    • G
    • I
    • H
    • J
    • K
    • L
    • P
    • M
    • N
    • O
    • Q
    • R
    • S
    • V
    • U
    • T
    • W
    • X
    • Z
    • Y
    • a
    • h
    • i
    • b
    • d
    • e
    • f
    • c
    • g
    • j
    • k
    • l
    • m
    • n
    • o
    • p
    • q
    • r
    • s
    • t
    • u
    • x
    • w
    • y

    Midwest, Northeast, South, West
  • Race
    Asian
    13%
    Black
    10%
    Other or unknown
    30%
    White
    47%
  • Ethnicity
    Hispanic    
    23%
    Not Hispanic or Latino    
    78%

Setting

The study was conducted using data collected by the College Board on over 785,000 10th and 11th grade students in 2015-16 and 2016-17 school years.

Study sample

The assigned sample included 785,752 students: 691,454 students in the intervention group and 94,298 students in the comparison group. Of the students in the study sample, approximately 55 percent were female, 10 percent were Black, 13 percent were Asian, and 47 percent were White. Almost a quarter (23 percent) were Hispanic.

Intervention Group

The study included 3 interventions: (1) delivery of three mailers (e.g., brochures) sent to students at their homes; (2) mailers plus, which added outreach help with college applications and small financial incentives (e.g., free SAT score sends to colleges); and (3) biweekly emails along with links to College Board’s BigFuture website that provides advice and guidance on the college application process. Students in the 2015-16 cohort in interventions #1 and #2 above received the first of three mailings in May 2015 prior to the start of 11th grade for the 10th grade sample or prior to 12th grade for the 11th grade sample. The mailer encouraged students to use the BigFuture website, provided a personalized list of 12 of appropriate colleges, and provided information students could use to assess the college “fit.” The second mailer sent in September focused on the details of the college application process. The third mailer sent in January 2016 described the steps to complete the FAFSA application. Students in the 2016-17 cohort in the two mailer interventions received two mailers; the September mailer was excluded.

Comparison Group

The students assigned to the comparison conditions did not receive any of the intervention's mailings or emails but may have received outreach information from selective colleges.

Support for implementation

No further details were provided.

 

Your export should download shortly as a zip archive.

This download will include data files for study and findings review data and a data dictionary.

Connect With the WWC

loading
back to top